How We Got 76 Clinic Owners to Show Up Live (And Used A Webinar to Generate $81K in Revenue)

76 clinic owners showed up live to a webinar we ran last month. We spent $1,500 on ads, got 150 signups, and made $81,000 in revenue. That's a 54X return.

Now we're testing this exact strategy at Verve to generate new patients. If it works, we're teaching it to every clinic in EGA.

Because here's the thing: if webinars can sell coaching to clinic owners, they can absolutely get new patients into your local clinic.

In this episode, Danielle and Kyle break down the entire webinar strategy, the ad setup, the reminder system that got 50%+ show rates, and how to apply this to local patient acquisition.

Plus: the massive pivot happening in EGA. They're evolving from a teaching program to a done-with-you fractional CMO service. Building your marketing system with you instead of just teaching you how.

What You'll Learn:

• How to get 50%+ webinar show-up rates (email, text, calendar reminder system)
• The two-funnel ad strategy: direct signup vs lead magnet funnel
• Why webinar attendees convert better than cold ad leads
• Example clinic webinar topics for prenatal, pediatric, and scoliosis patients
• The webinar structure that educates and converts without being slimy
• Kyle's free offer: webinar coaching for one clinic owner
• Why EGA is pivoting to fractional CMO (and what that means for you)
• The new done-with-you model: 90-day marketing sprint
• Why you'll still own your system (not stuck paying agency fees forever)

Key Results:

• 150 signups from $1,500 ad spend
• 76 live attendees (50%+ show rate)
• $81K revenue (54X ROI)
• $7 cost per lead (direct), $3-4 (indirect)
• 10% landing page conversion rate

The EGA Pivot:

Clinic owners kept saying: "I know what to do, I just don't have time to implement it."

So EGA is becoming a fractional CMO service. New team includes marketing VAs, web designer, media buyer, automation specialists, and video editors. They'll build your marketing system with you in a 90-day sprint.

You'll still own everything. Not renting from an agency forever.

Special Offers:

• Kyle's giving free webinar coaching to first clinic owner who DMs him with $1K ad budget
• Join EGA waitlist now before fractional CMO pricing goes into effect

Resources:

Join waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority

DM us @theexpandedcollective on Instagram