Episode 41 · June 9, 2026 · 40 min
The Marketing Framework We Use to Generate 180+ New Patients a Month
Listen on Apple Podcasts, Spotify, or YouTube
Are your ads bringing in leads, but not the patients you actually want to see? In this episode, we're breaking down the Fab 5 Framework, the exact system we use to attract aligned patients who value care, commit to the process, and become long-term success stories. We share the 5 filters every patient should pass through before they ever book an appointment, and how to use AI to identify the beliefs, behaviors, and language that make your marketing feel like it's speaking directly to the right people. Tune in to learn how to stop marketing to everyone and start attracting the patients who are already looking for what you offer.
In this episode, you will learn:
00:00 What is the Fab 5 Framework?
05:15 The first filter every clinic should build its marketing around.
07:15 Why patients need a trigger event before they take action.
08:45 The mindset filter that determines whether patients stay long-term.
12:00 What signs tell you someone is a growth-minded patient?
14:45 Why financial fit should be part of your marketing strategy.
17:15 The household support problem most clinics ignore.
20:00 The digital follow-up strategy that helps patients get buy-in from family members.
22:15 How AI helps identify patient language, beliefs, and objections.
25:00 The "domino belief" concept every marketer should understand.
28:00 Why some clinics generate twice as many new patients with similar ad spend.
32:30 The belief-drip strategy that keeps prospects engaged.
36:30 How to apply the 5 filters to your ads, website, and social content.
Resources + Links
Join The Expanded Collective & Install Our Systems In YOUR Practice: https://www.skool.com/local-authority-builders/about
Follow
Danielle: @dr.danielleroach
The Expanded Collective: @theexpandedcollective
Want this installed in your clinic?
Everything we cover on the show gets built step by step inside Local Authority Builders, with AI doing the heavy lifting.
Join the Community →