How to Turn Your Instagram Profile Into a Patient-Generating Landing Page

If someone landed on your Instagram today, would they know exactly why they should choose your clinic? In this episode, we break down the 3 posts we believe every clinic owner should pin to the top of their Instagram profile. We talk about how each post plays a different role in building trust, overcoming objections, helping people see themselves in your content, and creating a stronger connection with the person behind your brand. Tune in and learn how to make your Instagram profile do more of the selling for you.

In this episode, you will learn:

00:00 The 3 pinned posts that can turn your Instagram into a patient-generating landing page.

06:00 Who should your first pinned post be speaking directly to?

07:30 Tips to use your first pinned post to niche down and overcome objections.

10:00 Ways to create content patients can easily share with their families.

12:45 What should patients know before their first visit?

15:45 Why you should answer common questions before they become reasons not to book.

17:15 How should your founder story connect with your ideal patient?

23:00 Why the messy middle can make your founder story more relatable.

27:30 What makes an Instagram profile feel personal instead of generic?

28:30 The 3 questions to ask when auditing your Instagram profile.

Resources + Links

Join The Expanded Collective & Install Our Systems In YOUR Practice:

https://www.skool.com/local-authority-builders/about Apply for the founding round of the CEO Transformation Intensive and build a business that thrives without running entirely on you: https://tec-ceo-intensive.netlify.app/

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

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